At Milan Fashion Week 2025, Italian design house Florania unveiled more than just a collection—it showcased a blueprint for the future of sustainable fashion.
In collaboration with Kyocera Document Solutions , the brand debuted garments printed using FOREARTH , a groundbreaking inkjet textile printer that slashes water use by 99.98% compared to traditional methods.
sustainability, and creativity. Flora Rabitti, Florania’s founder said : “As a brand committed to reshaping the rules of fashion, we proudly embrace technological advancements to set new standards in fashion production. Personally, I believe in fostering international connections and building communities.
Collaboration is the only way to achieve truly standout innovation. Furthermore, the FOREARTH technology is an innovative and illuminating technique that deserves to be shared and utilized worldwide, showcasing the beauty of sustainability.
Its water-free concept aligns seamlessly with our vision for responsible fashion.” Fashion's Answer to Water Waste The textile industry is notorious for its environmental toll, consuming 153 liters of water per kilogram of fabric in conventional dye printing.
Kyocera’s FOREARTH disrupts this model with a near-waterless process: 0.2 liters of water per kilogram —achieved by eliminating pre- and post-treatment steps. Two-step production: (print + dry) vs. traditional 4-6 step processes. Fabric compatibility: Prints on cotton, silk, polyester, and blends without separate machines…
