Lacoste is deepening its commitment to Latin America , opening a new store at Parque Arauco Colina shopping center in Bogotá, Colombia , the latest milestone in the French brand's rapidly accelerating regional expansion strategy.
Colombia as a Strategic Growth Market The Bogotá opening is part of a deliberate and fast moving push by Lacoste to build a stronger retail footprint across Colombia , a market the brand has identified as strategic for its Latin American growth ambitions in the coming years. The new
store is executed in partnership with BMG (Brand Management Group) , Lacoste 's strategic retail partner in the region, and follows a sequence of high profile openings across Colombia that began accelerating in late 2025 .
In December 2025 alone, Lacoste and BMG launched Colombia 's first ever Lacoste concept store in Medellín 's Provenza neighborhood, the third concept store globally after Le Marais in Paris and Saint Tropez , followed days later by a second concept store in Barranquilla , the brand's first in that city.
A Partnership Built for the Region Behind Lacoste 's rapid expansion across Colombia and Latin America is BMG (Brand Management Group) , a Panama City based multi brand retail operator and distributor that manages premium and luxury brand portfolios across the region.
BMG has been instrumental in executing Lacoste 's accelerated store rollout across Colombia , with its local market expertise and operational capabilities enabling the brand to open multiple doors in rapid succession while maintaining the integrity of the retail concept…
