Lancôme has launched Idôle House , an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy.
Located at 210 Lafayette Street in SoHo , the event took place from June 6th to 8th , inviting visitors to explore the intersection of beauty and music inspired by global recording artist and Lancôme global brand ambassador Olivia Rodrigo .
embodied by Rodrigo. An Experience Inspired by Olivia Rodrigo’s Iconic Energy Idôle House brings to life the spirit of Olivia Rodrigo , whose influence shapes the event’s dynamic atmosphere.
Visitors can strike a pose on the Idôle Power runway, scream their hearts out in a recording studio setup, and get glammed up with Olivia’s signature makeup looks. The pop-up features Lancôme favorites such as Juicy Tubes , Lash Idôle Flutter Lengthening Extension Mascara , and Idôle Power Eau de Parfum Intense .
Attendees also receive exclusive gifts, including Juicy Tube keychains and a limited-edition Olivia Rodrigo x Lancôme makeup bag with purchase. The first 100 visitors each day are gifted a Juicy Tubes Lip Gloss in the new shade “Lavender Latte,” inspired by Rodrigo’s style.
A Star-Studded Kickoff and Cultural Moment The opening night was marked by a celebratory party attended by notable figures, including Lancôme global brand ambassador Amanda Seyfried , Gabrielle Union , Rachel Bilson , and Ed Westwick…
