Lane Bryant is entering the Canadian market with a dedicated plus-size women’s fashion line available exclusively at Walmart Canada, marking the brand’s first major retail expansion into the country.
The rollout starts online immediately and reaches 320 stores nationwide on February 1, 2026, positioning the partnership squarely in the value-driven, size-inclusive space. New plus-size player in Canada The move brings Lane Bryant’s trend-forward assortment to Canada through a licensing collaboration between Centric
Brands and KnitWell Group , created specifically for Walmart Canada. It plugs a well-known U.S. plus-size specialist into one of Canada’s biggest mass retailers, giving the brand instant scale instead of a standalone store build-out.
For Walmart Canada, the deal fits its push to strengthen size-inclusive fashion and sharpen its appeal with women who want more than basic essentials from big-box apparel.
This lands at a time when many retailers are reassessing plus-size coverage, often pulling back in store; here, the strategy moves in the opposite direction with a national footprint.
Assortment, sizes, and categories The Lane Bryant collection at Walmart Canada covers sizes 1X–4X in stores and online, with select styles extended to 5X and 6X online only…
