Laura Mercier Expands Digital Footprint with Amazon Premium Beauty Launch
Credit: Laura Mercier
Laura Mercier Expands Digital Footprint with Amazon Premium Beauty Launch
Laura Mercier, the iconic award-winning beauty brand, has officially launched in the US Amazon Premium Beauty store and introduced Buy with Prime on its website. This
Laura Mercier, the iconic award-winning beauty brand, has officially launched in the US Amazon Premium Beauty store and introduced Buy with Prime on its website. This strategic collaboration, which began on February 18, 2025, aims to make Laura Mercier 's beloved products more accessible to beauty enthusiasts across the country.
Erin Cast, Orveon Global Brand President, emphasized the significance of this partnership: "Our collaboration with Amazon represents a significant step toward making our products
available to a wider audience in the U.S. We are excited to reach new customers and provide them with the tools they need to enhance their beauty routines.
This aligns with our mission to celebrate individuality and artistry in beauty." The Amazon Premium Beauty storefront features Laura Mercier's best-selling products, including the viral Translucent Loose Setting Powder and the luxurious Real Flawless Foundation .
Customers can also find exclusive bundles, limited-edition products, and interactive tutorials to help create their signature looks. Melis del Rey, General Manager of Health and Beauty at Amazon U.S.
Stores, expressed enthusiasm about the partnership: "We are thrilled to offer Amazon Premium Beauty customers the ability to shop products in the Laura Mercier brand store…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
