T he creative worlds of Lavazza and Moschino collided on Anfu Road in central Shanghai with a limited-time pop-up called Espresso Your Style, an immersive brand experience that merged contemporary Italian design, playful couture, and the ritual of quality coffee into a single, multi-sensory celebration.
A Fusion of Fashion and Coffee Culture T he Lavazza x Moschino pop-up transformed Shanghai’s historic heart into an urban dreamscape, where a blue sky and soft clouds surround a giant goose wearing Moschino’s
iconic sailor hat, sipping a Lavazza coffee and ready to welcome visitors. The concept? Imagination takes to the streets as Lavazza. Moschino unveils its limited-time pop-up on Anfu Road, Shanghai ... an immersive space invites visitors to experience a taste of Italian style, one sip at a time.
Themed zones included a Limited-Time Coffee Bar , a surreal Sky Mirror Photo Zone , and the playful Cloud Garden Terrace . Design, Drinks, and Dialogue Three exclusive beverages, such as the Blue Coconut Light Cloud Coffee and Sea Salt Orange Blossom Latte , were created by Lavazza’s own mixologists for the event.
Guests could also collect a limited-edition Goose Espresso tote bag and mug , with merch and drinks available at Lavazza retail locations across Shanghai and China . “ From playful merch to sky-high photo moments, every detail blends taste, design, and storytelling.
This isn’t just coffee culture, it’s retail theatre served with a shot of creativity. ” FashionUnited and Dunes Magazine described how the launch visuals drew direct inspiration from Moschino’s runway aesthetic under creative director Adrian Appiolaza , blending art, fashion, and urban sentiment with Lavazza’s coffee…
