The renowned apparel company behind the Levi's brand, Levi Strauss & Co., has recently announced a groundbreaking partnership with Lalaland.ai , a digital fashion studio specializing in AI-generated models.
This collaboration aims to revolutionize the way Levi's showcases its clothing line by using artificial intelligence to create a diverse range of models that reflect various skin tones, body types, ages, and sizes. As seen in the photo above, this seemingly real model, isn't actually a real person and doesn't
exist, instead the model is perfectly crafted to appeal to Levi's target audience. The San Francisco-based retailer is embracing this cutting-edge technology to provide a more personalized and inclusive shopping experience for its customers.
By partnering with Lalaland.ai, Levi' s intends to supplement human models with AI-generated ones, offering consumers a more realistic view of how the clothing might look on them. This innovative approach aligns with the company's commitment to diversity, equity, and inclusion as a top priority.
Levi's is not the only fashion brand to explore the potential of AI-generated models. Other notable brands working with Lalaland.ai include Calvin Klein, Tommy Hilfiger, and the Otto Group.
The use of AI-generated models raises concerns about the impact on real models, especially considering Levi's recent cost-cutting measures, which led to the layoff of 800 employees in 2022. However, Dr…
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