In collaboration with Harris Reed , the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from "The Wizard of Oz" – Dorothy's ruby red slippers. "Ruby Red Rims" were unveiled last night at W Magazine's star-studded 50 th anniversary party in New York . Under license from Warner Bros.
Consumer Products, the concept celebrates the automaker's daring redesign of its bestselling, most iconic vehicle, the all-new 2023 Lexus RX . It is an extension of the vehicle's launch
campaign that reminds us to never lose our edge with a modern interpretation of one of the most celebrated films of all time. What if, in "The Wizard of Oz," Dorothy had ignored the advice to "follow the yellow brick road" and took the road less traveled instead?
With the "Ruby Red Rims," Harris Reed and Lexus present the RX as the ultimate vehicle for inspiring drivers to veer off of the beaten path.
As the official vehicle of the W 50 th anniversary party, the "Ruby Red Rims" RX was stationed at the event's entrance, greeting the fashion icons, celebrities and luminaries who have graced W's cover through the decades, and setting the tone for the '70s-themed bash.
"As a gender fluid designer, I've always been fueled and inspired by choosing the path less traveled," said Harris Reed…
