La Beauté Louis Vuitton: Crafting a New Luxury Standard
Voices from the Launch
The Road Ahead
Louis Vuitton has unveiled its groundbreaking entry into the cosmetics world with La Beauté Louis Vuitton , a luxury makeup line set to debut in Fall 2025.
Leading this venture as Creative Director of Cosmetics is Dame Pat McGrath, the British makeup icon and founder of the billion-dollar Black-owned beauty empire, Pat McGrath Labs .
beauty. Pat McGrath: A Trailblazer in Beauty Dame Pat McGrath, often hailed as the “most influential makeup artist in the world” by Vogue , has reshaped global beauty standards over her 30-year career.
Born in Northampton, England, to a Jamaican mother, McGrath’s early fascination with makeup evolved into a career marked by runway collaborations with designers like Alexander McQueen and John Galliano.
Her eponymous brand, Pat McGrath Labs —launched in 2015 and valued at $1 billion by 2019 —redefined inclusivity with bold product lines and viral innovations like the $40 Gold 001 pigment that sold out in six minutes.
McGrath’s accolades include being named to Time ’s 100 Most Influential People list (2019) and receiving a Damehood in 2021 , the first makeup artist to earn the honor…
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