Louis Vuitton has officially expanded its legacy empire into the world of luxury cosmetics with the debut of La Beauté Louis Vuitton.
The new collection, created in partnership with legendary makeup artist Pat McGrath and teased earlier this year, represents a bold and distinctly Vuitton take on beauty: meticulously considered aesthetics, exquisite detail, and a price tag designed to cater to the house’s most elite clientele.
range: 55 lipsticks and 10 lip balms priced at $160 each , alongside eight eyeshadow palettes retailing at $250 each. Refills are more moderate.
The line will launch today, August 20, in China , before opening to a digital worldwide pre-launch on August 25, and finally available globally in select Louis Vuitton boutiques and online from August 29. Luxury as the Starting Point The packaging alone reflects Vuitton’s brand DNA.
Industrial designer Konstantin Grcic, celebrated for his conceptual furniture, has reimagined luxury beauty through Vuitton’s Monogram and Damier patterns.
The lipsticks are etched with the maison’s signature motifs, while companion accessories, including a dedicated lipstick pouch and wallet for blotting papers, extend Vuitton’s identity in leather craftsmanship to its beauty debut. The formulas, too, lean on the house’s pursuit of refinement…
