A new era for toy collectibles and global fandom has landed in New York City as Macy’s announces partnership with Pop Mart , the China-based intellectual property and collectibles powerhouse, for a show-stopping, limited-edition pop-up at the iconic Herald Square flagship.
Timed for the holiday rush and the world-famous Macy’s Thanksgiving Day Parade , this pop-up brings the enchanting universe of Pop Mart , best known for beloved characters like Labubu , SKULLPANDA , Dimoo , Molly , Duckoo , and Mokoko ,
directly into the heart of Manhattan’s holiday shopping. "Our goal at POP MART is to light up passion and bring joy, and Macy's Parade has been doing that for nearly a century," said Larry Lu, President of POP MART , The Americas.
"Bringing our characters to life at such a storied event represents a significant milestone for us as we kick off our 15th anniversary.
It is an honor to represent our team, artist partners, and the global POP MART community during one of the great traditions of the holiday season." Enter the World of Pop Mart at Macy’s The centerpiece of this collaboration is a vibrant, fantasy-rich pop-up immersive retail space inside Macy’s Herald Square store, open throughout November and the holiday season.
The installation invites shoppers to step inside the whimsical world of Pop Mart and explore an extensive lineup of designer collectible toys, fashion collaborations, accessories, and exclusive limited-edition merchandise, all styled with Pop Mart’s signature art-forward packaging and playful storytelling aesthetic…
