MATIERE PREMIERE has opened “The Factory” pop up at Galeries Lafayette Champs Élysées in Paris , offering an immersive olfactory experience dedicated to its new fragrance Metal Lavender until May 25 . Located on the ground floor at 60 Av.
des Champs Élysées , the installation invites visitors to discover the scent in a sensorial, laboratory inspired setting. The Factory at Galeries Lafayette Branded as The Factory by MATIERE PREMIERE , the pop up is positioned inside the beauty area of Galeries
Lafayette Champs Élysées , a flagship known for hosting high concept fragrance experiences. Social posts from the brand direct visitors to the ground floor space, underscoring that the installation is time limited and runs only until May 25 .
Alongside product discovery, the Factory concept typically showcases raw ingredient stories “from the tanks,” linking finished fragrances back to their sourced materials and the brand’s focus on short, focused formulas. At Champs Élysées , this approach is centered specifically on Metal Lavender as the hero scent.
Metal Lavender as the star fragrance Metal Lavender is the latest eau de parfum from MATIERE PREMIERE , described as a “brutalist” reinterpretation of classic lavender.
At its heart is lavandin oil from plants grown in perfumer Aurélien Guichard’s own fields in the Grasse region, with manual care and organic cultivation emphasized as key to the ingredient’s quality…
