German luxury fashion house MCM has launched a new fragrance that embodies its heritage of sophisticated rebellion: MCM CRUSH. This scent is custom-tailored for the fearless rulebreakers and forward-thinking trailblazers who dare to shatter boundaries and create unforgettable memories.
Inspired by the magnetic energy that arises when women uplift and support each other, MCM CRUSH pays homage to the strength and playfulness of female friendships. Sabine Brunner, President of MCM stated , “MCM continues to pioneer
new expressions of luxury for independent minds. After the success of Eau de Parfum and ONYX, we are proud to launch this new feminine fragrance dedicated to free spirited women, embarking on a journey of adventure, friendship and love.
The MCM CRUSH fragrance is here to build unforgettable memories." MCM CRUSH is a daring blend of effervescent blossoms and exquisite woods that delivers an enchanting experience.
The scent bursts open with an invigorating explosion of apricot nectar and frozen fruits, followed by a profusion of hand-picked Rose de Mai, Magnolia, and White Peony at its heart.
The base notes are anchored by a signature blend of Cedarwood, Ambrette, and Cashmere Wood, leaving a lasting impression of sophistication and allure…
