Medicube , the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States .
Backed by parent company APR Corporation , Medicube’s partnership with America’s largest beauty retailer marks one of the boldest nationwide launches for next-generation K-beauty. APR Corporation's #Medicube skincare and beauty devices are heading to over 1,400 Ulta Beauty stores across the U.S.
this August under a new supply deal. The official launch started in August 2025 , with every Ulta store—in both physical and online distribution—stocking Medicube’s signature skincare lines and beauty technology devices from day one, rather than following the usual incremental rollout.
Behind the Deal: Why Ulta Chose Medicube Ulta’s strategy changed decisively in 2025 , as competition for exclusive K-beauty launches intensified ahead of major Korean retailer Olive Young's U.S. debut. Ulta has secured APR Co.'s Medicube beauty devices and skincare products.
Medicube, for example, got a major boost in July 2023 when Hailey Bieber used its Booster Pro skin-care device on TikTok . Earlier this week, Bloomberg reported that the 36-year-old founder of Medicube’s parent company, APR , is now a billionaire. Medicube is now valued at $4 billion . Ulta is the only U.S.
retailer to win full nationwide access to Medicube’s core assortment—from the internationally viral Booster Pro device to the Zero Pore Pad , Collagen Jelly Cream , and Deep Vita C Capsule Cream —ensuring American consumers can experience clinical-grade K-beauty in person. The Medicube Promise: Beauty Tech Accessible…
