Meghan, Duchess of Sussex , has officially debuted her lifestyle brand, As Ever , marking her latest venture since stepping back from royal duties.
The inaugural collection, launched on April 2, 2025, in collaboration with Netflix’s Consumer Products Group (CPG) , offers eight signature products centered on cooking, entertaining, and hospitality. They are now available for purchase exclusively on AsEver.com .
“elevated, everyday living,” drawing inspiration from her passion for hosting and culinary creativity. While specific product details remain under wraps, the line emphasizes accessible luxury, with items designed to enhance home gatherings and personal rituals.
The partnership with Netflix’s CPG division underscores a strategic push to merge content and commerce, leveraging Meghan’s influence following her Netflix docuseries and upcoming projects.
Strategic Collaboration with Netflix This launch solidifies Meghan’s multi-faceted partnership with Netflix , which began with her 2023 docuseries Living Invictus and expanded into scripted content under the couple’s Archewell Productions .
Netflix’s involvement in As Ever highlights its ambition to diversify into consumer goods, capitalizing on the Duchess’s global appeal…
