MINISO is doubling down on IP driven retail as entertainment with the launch of Malaysia’s first MINISO LAND at Sunway Pyramid in Selangor , a 1,700 square meter playground that blends shopping, character experiences, and social media ready design.
As Southeast Asia’s largest MINISO LAND , the new flagship sharply advances the brand’s global strategy of using beloved IP and immersive spaces to attract young consumers and families. MINISO LAND lands at Sunway Pyramid Unveiled on February 28 at Sunway Pyramid
Mall’s first floor, MINISO LAND Selangor occupies a prime position in one of Malaysia’s landmark shopping centers, benefiting from heavy footfall and a broad mix of local and regional visitors.
The store is pitched as an all day, joy filled experiential playground, designed to keep shoppers exploring, playing, and posting, not just grabbing essentials and leaving. With over 8,000 curated SKUs and more than 70% of the assortment dedicated to IP merchandise, the space leans fully into character driven retail.
A gold toned interior, dotted with bulb inspired design elements, sets a bright, playful atmosphere that aligns with MINISO’s Fun Mode: ON positioning. 15 Themed Zones and 100 Plus IPs The new MINISO LAND is divided into 15 themed consumption and interactive experience zones, covering IP themed collections, home and lifestyle, beauty and skincare, and toys.
Shoppers can find everything from blind boxes and vinyl plush toys to water bottles, blankets, and tote bags, all tied to fan favorite characters. To deepen immersion, the store features large scale installations such as giant pajama Stitch figures and a dedicated Snoopy zone , encouraging photo moments and repeat visits…
