British beauty disruptor P Louise is sleighing the festive season with its most ambitious campaign yet—m, a CGI-powered Christmas pop-up installation that blends immersive digital worlds with IRL beauty experiences, launching December 2025 .
The brand, celebrated for its maximalist palettes and playful self-love message, is turning the holidays into a bold multimedia spectacle that promises to redefine how beauty lovers celebrate, shop, and share makeup magic. Pinkmas at Trafford Centre: Where Fantasy Meets
Festive Reality The experience—dubbed Pinkmas —returns to Manchester’s Trafford Centre following last year’s sold-out run, but this edition ups the ante with interactive CGI zones, immersive storytelling, and all-new beauty gift sets.
“I wanted to create the memories I never had, and above all else, give others the chance to make those magical moments,” said Paige Louise , founder and CEO of P Louise .
“Pinkmas is all about connection, creativity, and a sprinkle of holiday sparkle for everyone who visits.” Attendees can journey through three themed zones : Mrs Claus’ Kitchen for custom gingerbread treats, The Post Me Pretty Room for writing wish-list letters in a pixel-perfect lounge, The P.Louise Pantomime main stage, headlined by special guests and surprise Santa cameos.
The entire experience is wrapped in CGI-projected motifs—m, think frosted peppermint pathways, larger-than-life digital snowflakes , glittering digital makeup palettes, and animated elves guiding guests through each festive touchpoint…
