PacSun , the Los Angeles based specialty retailer rooted in youth culture, has officially moved its curated resale concept, PS Vintage , from digital to physical, launching in store at 16 PacSun locations across the U.S. as of April 11, 2026 .
PS Vintage was developed in partnership with SPRINGY , a specialist in online secondhand retail. The program features thousands of one of a kind pre loved pieces, including graphic tees, hoodies, denim, and jackets, curated by size, era, and style, with assortments
continuously refreshed to keep the in-store experience dynamic and discovery-driven. From Online to the Shop Floor PS Vintage first launched as a digital only concept before PacSun made the decision to bring it into brick and mortar.
The in store move allows customers to browse, touch, and try on pieces in real time, something that online vintage shopping simply cannot replicate.
Richard Cox , Chief Merchandising Officer of PacSun , said , "Vintage shopping has become central to Gen Z 's sense of individuality, alongside a growing focus on sustainability and self-expression. At the same time, we're seeing renewed interest in intentional, in-person retail.
PS Vintage brings these behaviors together, offering discovery, community, and oneof-a-kind product in a way that feels relevant to this generation." Built Around Gen Z Actually Wants The rollout is directly informed by PacSun 's internal Youth Report , which draws on direct insights from Gen Z and Gen Alpha consumers…
