The 1916 Company , the global destination for collectible luxury watches and fine jewelry with 110 years of heritage, has opened its newest showroom at Manhattan Village in Manhattan Beach , California — its first new market entry since the company's formation and its 25th location worldwide .
The showroom spans 5,800 square feet , bringing together dedicated environments for Swiss watch brands, including Rolex , Breitling , De Bethune , Panerai , and Tudor , alongside an expansive jewelry offering and spaces
designed for discovery, conversation, and personalized hospitality. At its heart sits a 1,350 square foot Rolex space, designed to reflect the full elegance of the Rolex aesthetic while offering guests a bespoke, personalized experience.
The West Coast Debut of the 1916 Collector's Lounge Manhattan Beach marks the West Coast debut of the 1916 Collector's Lounge , a dedicated space housing Rolex Certified Pre Owned watches and The 1916 Company Pre Owned Collection , presented in a relaxed, conversational setting.
The lounge format has already proven successful across The 1916 Company 's locations in New York , Miami , Switzerland , and Asia , and its arrival on the West Coast signals the brand's confidence in the Southern California collector market.
John Shmerler , CEO of The 1916 Company , said that " Manhattan Beach represents something we've been working toward for the last two years…
