Paris Saint Germain is taking its cultural playbook to China with “ICI C’EST PARIS LA MAISON SHANGHAI,” a four day immersive hub in Zhangyuan , the historic fashion and lifestyle district in Shanghai .
From 14 to 17 May 2026 , the Club will transform Building W4 into a free to enter space where sport meets fashion, food, art and community. A Parisian clubhouse in Zhangyuan For four days, Paris Saint Germain will “take over” Zhangyuan , one of Shanghai’s most emblematic urban regeneration projects,
known for its shikumen lanes, boutiques and creative spaces. The activation, branded ICP La Maison Shanghai , builds on the Club’s previous “La Maison” takeovers in London and Tokyo , positioning PSG as a lifestyle brand as much as a football institution.
Located at Building W4, Zhangyuan, 258 Maoming North Road , the space will be open daily from 11am to 9pm , with free entry for all visitors and selected experiences accessible via prior registration.
The Club describes it as a “signature space at the crossroads of sport, culture and lifestyle,” designed to bring the PSG universe closer to local fans and the broader creative community.
What visitors can experience inside La Maison Shanghai True to the “Next Generation Club” positioning, La Maison Shanghai is conceived as an immersive and experiential environment rather than a traditional fan store…
