Pixelz , the global platform powering professional fashion e-commerce imagery, has unveiled Digital Twins , an advanced, AI-powered solution for brands seeking campaign-quality images at any scale.
This groundbreaking system puts creative direction and talent partnership at the center, unlocking the ability to generate on-brand visuals instantly and ethically. Partnering With Real Models, Powered by Le Troch At the core of Digital Twins is a pioneering collaboration with international model agency Le Troch ,
ensuring every Digital Twin is based on a real, consenting model represented under strict licensing agreements. This sets Pixelz apart from most generative AI tools, which often use unsourced or synthetic data. "We're not replacing models , we're collaborating with them," stresses Thomas Ladefoged , CEO of Pixelz.
"Digital Twins is a hybrid system that respects craft and creativity while unlocking the flexibility modern brands need." Purpose-Built for Campaigns, Lookbooks & Global Rollouts Whether a brand needs market-specific lookbooks, seasonal campaign imagery, or social media localization, Digital Twins delivers at speed and scale.
Brands select their preferred model (from an agency-backed roster), submit a creative brief outlining vision, mood, and environment, and receive a suite of campaign-ready images, refined by the Pixelz post-production team for exacting consistency and brand storytelling.
"We've designed this for the creative teams behind brand storytelling who need content that's fast, scalable, and still human," says Ladefoged . A Hybrid Workflow: Human Craft, AI Power This next-gen model fuses the adaptive speed of generative AI with a high-touch, human-led…
