Prada is taking its Re‑Nylon for SEA BEYOND collection into the world of avatars, expanding its long running partnership with Snap Inc. into a new, shoppable, digital fashion drop for Bitmoji users. Prada and Snap Extend Their Global Collab Prada Group and Snap Inc.
have announced their latest global collaboration: a new Prada x Bitmoji collection that lets Snapchatters dress their Bitmoji mini me in signature Prada looks. This follows earlier Bitmoji launches where users could already access Prada ready to wear
pieces and handbags, signaling a deepening relationship between the luxury house and the social AR platform. The new drop is being promoted across Snapchat , reinforcing Prada ’s position as one of the luxury brands most aggressively experimenting with virtual fashion and youth facing social ecosystems. For Snap Inc.
, the collab strengthens Bitmoji’s role as a digital identity hub where users continually refresh their look with branded capsules.
Re‑Nylon for SEA BEYOND Goes Virtual A key highlight of this latest release is the inclusion of the Prada Re‑Nylon for SEA BEYOND Collection in Bitmoji form, bringing one of Prada ’s most important sustainability stories into the avatar wardrobe.
In the physical world, Prada Re‑Nylon is crafted from ECONYL® , a regenerated nylon yarn made by recycling plastic waste recovered from landfills and oceans, and it has become a core pillar of the group’s environmental strategy…
