Makeup by Mario’s Global President , Alicia Valencia, has stepped down from the fast‑growing, celebrity‑founded brand after helping steer it from launch to a $200 million valuation and global Sephora expansion.
Her exit comes just over a year after Makeup by Mario secured $40 million in minority growth funding to fuel new markets, team hires, and inventory fixes. Leadership change at Makeup by Mario Alicia Valencia said in a LinkedIn post, “It was with very mixed emotions that I informed my Makeup by Mario
family today that I am leaving my position as Global President of Makeup by Mario,” calling the decision “very difficult” and driven by a desire to spend more time with her family.
She praised founder Mario Dedivanovic for the opportunity to bring his vision to life over the past six years and expressed pride in the brand and its “amazing and passionate” team across the New York office and field organization. A seasoned beauty executive, Valencia previously held senior roles at Pat McGrath Labs , Bobbi Brown , and Estée Lauder Companies , as well as leadership posts at HSN and multiple regional and global positions within the Estée Lauder portfolio .
She noted that her next chapter will focus on sharing her expertise and supporting current and next‑generation entrepreneurs and senior leaders, “especially women,” across the beauty industry. The rise of Makeup by Mario Founded by celebrity MUA Mario Dedivanovic in 2020 , Makeup by Mario has built a loyal worldwide following around pro‑grade, artist‑driven formulations designed for real‑world wearability.
Dedivanovic, known for his work with the Kardashian‑Jenner family and stars like Ariana Grande and Kate Bosworth , leveraged…
