Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California.
The 43,000-square-foot facility officially launched on June 5, 2025, marking Prose’s first expansion outside New York and a bold step to meet surging demand from customers across the U.S. and Canada.
personalization of Prose’s flagship Brooklyn site. Powered by the proprietary Singular platform, the facility is designed to boost production capacity for made-to-order haircare, skincare, and supplements—delivering on Prose’s promise of beauty tailored to the individual.
“This expansion marks a significant step forward in Prose’s evolution, enabling us to meet growing demand from customers across the U.S. and Canada.
We look forward to leveraging this new state-of-the-art customization center to further drive personalized beauty solutions and set a new standard for the industry,” said Arnaud Plas, CEO and Co-Founder of Prose.
Inside the Customization Center The Los Angeles area was chosen for its proximity to West Coast customers, enabling Prose to reduce shipping times for nearly half of its clientele and to support the brand’s 29% year-over-year growth and $165 million in revenue for 2024…
