On May 19, 2026, PVH promoted Adelyn Cheong to CEO of its Americas region, expanded Calvin Klein CMO Jonathan Bottomley into a group brand-strategy role, and created a brand-new President of Global Licensing, Partnerships and Expansion, hiring BCG partner Joel Samaha. PVH closed fiscal 2025 at $8.95 billion, up 3%.
The new licensing seat is the move worth watching. On May 19, 2026 , PVH Corp. (NYSE: PVH), the parent of Calvin Klein and Tommy Hilfiger , announced three appointments to its Executive Leadership Team
, two of them internal promotions. Adelyn Cheong was promoted to CEO of PVH Americas , overseeing Calvin Klein and Tommy Hilfiger in the region. Jonathan Bottomley , Calvin Klein's Global Chief Marketing Officer, expands his remit to also become EVP, Group Consumer and Brand Strategy for the whole company.
And in a newly created role, Joel Samaha joins as President, Global Licensing, Partnerships and Expansion . All three report to CEO Stefan Larsson . Three moves in a single press release can look like routine housekeeping. They are not.
Read together, they tell you exactly where PVH is placing its chips after a year of modest top-line recovery: deepen the consumer and brand-strategy muscle, refocus the Americas, and, most tellingly, build a senior, standalone licensing and partnerships function from scratch.
The last of those is the one a retail strategist should circle, because it mirrors a structural shift happening across the industry…
