A recent class action lawsuit filed July 30, 2025 , in California federal court accuses Revlon Consumer Product s, LLC of deceptively advertising several of its makeup remover pads and towelettes as “biodegradable” despite evidence that standard disposal methods do not permit these products to fully break down naturally.
Details of the Savage v. Revlon Lawsuit The suit, formally titled Savage v. Revlon Consumer Products, LLC (Case No. 8:25cv1672 ), claims Revlon prominently prints “biodegradable” on packaging for
products such as Almay Biodegradable Micellar Makeup Remover Cleansing Towelettes, Biodegradable Oil Free Micellar Eye Makeup Remover Pads, Longwear Makeup Remover Cleansing Towelettes, Longwear & Waterproof Eye Makeup Remover Pads, and Biodegradable Clear Complexion Makeup Remover Cleansing Towelette.
According to the complaint , consumers are encouraged by these claims to believe the products will fully decompose after disposal. However, because makeup pads and towelettes are most often thrown in the trash and routed to landfills or incinerators, the conditions necessary for biodegradation do not occur.
The suit argues this is at odds with consumer expectations and regulatory guidelines.
Regulatory Background: FTC Green Guides and Product Marketing Central to the case is the Federal Trade Commission’s (FTC) Green Guides, which caution that unqualified degradable claims for items customarily disposed of in landfills, incinerators, or recycling facilities are deceptive, since these environments do not provide conditions for complete decomposition within one year…
