SACHEU is taking its full longwear lineup into Target beauty aisles nationwide beginning late February 2026 , moving from viral hit status into a scaled masstige color player with multi category shelf space across lips, face, and eyes.
From viral lip launch to masstige player The expansion follows strong performance at Ulta Beauty and a successful Fall 2025 launch of Lip Liner STAY-N™ at Target , where the product quickly became a customer favorite and sold rapidly from day one. With the full range now rolling
out across Target stores and Target.com , the retailer is projected to account for more than 30% of SACHEU’s total retail sales growth in 2026 .
Founder Sarah Cheung said , “Expanding into Target represents a major step toward our mission of bringing a digitally native brand into the real world, which means bringing life-proof beauty to a broader beauty community — whether that's during a quick Target run or a full makeup refresh” Full STAY-N lineup at Target Starting in late February 2026 , SACHEU’s complete assortment will be available on Target.com and will begin a phased rollout in Target stores nationwide.
The lineup includes Lip Liner STAY-N™ , Lip Elixir, Lip Bundles (including a Target exclusive MUAH ved Up bundle), Cheek STAY-N™ , Contour STAY-N™ , Liquid Glow STAY-N™ , Brow & Freckle STAY-N™ , Eyeshadow STAY-N™ , and Eyeliner STAY-N™ , all built around the brand’s patented STAY-N™ technology for long lasting wear.
The strategy is clear: take one proven hero franchise and extend the same longwear promise across categories so consumers can build a full stay put routine from a single brand wall. In a mass and masstige landscape where smudge proof, transfer resistant…
