Sally Beauty continues to expand its product assortment to reflect consumer needs and support the Hispanic community. The retailer currently carries 17 Hispanic owned or founded brands such as It's a 10 Haircare, Honey Baby Naturals, Mini Mani Moo, Novex, and Suavecito.
It's a 10 Haircare Founder Carolyn Aronsonshared, "Cosmo Prof was my very first distributor. They believed in our Miracle Leave-In product and brought it to the market. They were the ones who invited It's a 10 Haircare to the party, and we've been
dancing with Sally Beauty ever since." In honor of Hispanic Heritage Month, consumers can navigate a landing page dedicated to Hispanic owned or founded products at SallyBeauty.com/HispanicHeritage .
This year, the retailer revamped the page to highlight Sally Beauty Holdings associates across its omnichannel shopping experience.
"It's extremely important to not only support our Hispanic consumer, from professionals to DIYers, but also to support our Hispanic associates, to make sure they feel seen, heard, and encouraged along their career path," said Gabriel Trujillo, Vice President, Consumer Marketing at Sally Beauty Holdings.
To further bring the retailer's purpose and values to life for associates, Sally Beauty Holdings launched 4 Employee Resource Groups (ERG) in March 2022 (Hispanic, Black, Women, and LGBTQ+) with plans to add additional ERGs in the future…
