Scentonomy , an online platform that curates custom aromatherapy blends, launched a sample collection from its digital aromatherapy algorithm at the popular Allure Store in Soho New
Scentonomy , an online platform that curates custom aromatherapy blends, launched a sample collection from its digital aromatherapy algorithm at the popular Allure Store in Soho New York, alongside 8 other BIPOC brands. The platform was created by former real estate broker turned beauty and wellness entrepreneur, Makeba Lloyd .
She came up with the concept after conducting research on the accessibility of holistic and complementary wellness providers. While caring for her mom, she noted a gap in the availability
of centralized and vetted resources for easily accessible, complementary online care - Two years later Scentonomy was born.
Meet Makeba Lloyd Founder/CEO/Certified Aromatherapist & Perfumer In Makeba's former professional life she was a lead new development sales broker representing New York City real estate developers across the boroughs with a collective portfolio of $1 Billion.
After a trip through Ancient Egypt, she discovered the benefits of engaging the therapeutic practice of aromatherapy and perfumery, not only as a self-care ritual, but also a method of creating her own scent-scapes using handcrafted products that served as aromatherapy tools she attributes to upgrading her sales presentations.
During the onset of the pandemic, when New York was shut down, Makeba chose to retire her real estate sales business and focus on her brand and production strategy…
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