Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty , expanding its presence to all 1,400+ Ulta locations nationwide.
This move follows a successful trial in 700 stores since 2023 and underscores the brand’s rapid ascent in the “skinification” of haircare—a trend merging scalp health with skincare science. Dr.
compromising skin. This expansion allows us to reach millions seeking solutions validated by dermatology.” From Sparked Program to Nationwide Dominance SEEN first entered Ulta Beauty through Sparked , the retailer’s platform for emerging brands.
Its performance exceeded expectations, with core products like the Fragrance-Free Shampoo and Conditioner selling out during Ulta’s 21 Days of Beauty event. The brand’s expansion, effective since April 6, 2025, reflects surging demand for clean, skin-safe haircare.
Penny Coy, Ulta’s SVP of Merchandising, added: “SEEN’s growth from Sparked to a nationwide leader exemplifies our commitment to innovative, purpose-driven brands. Their clinically proven formulas resonate deeply with our guests.” Key Growth Drivers Clinical Credibility: Founded by Harvard-trained dermatologist Dr.
Iris Rubin , SEEN addresses breakouts and irritation caused by traditional haircare. Over 5,300 U.S. dermatologists recommend SEEN to patients, particularly those with sensitive, acne-prone, or eczema-prone skin…
