Tennis icon Serena Williams unveiled her latest venture, Wyn Beauty, an inclusive makeup line inspired by her love for tennis and the spirit of victory. The mid-range brand aims to capture a broad consumer base with accessible price points and products designed to cater to diverse skin tones and lifestyles.
View this post on Instagram A post shared by Serena Williams (@serenawilliams) Wyn Beauty officially launches on April 7th with 10 products available from the brand's online store and at Ulta Beauty, both
online and in-store. The line includes a range of cosmetics, such as a soft-matte concealer in 20 shades, tubing mascara, waterproof liquid eyeliner, brow and eye pencils, a hybrid lip and cheek color, and matte and satin lipsticks, each coming in 10 shades.
The brand's formulas are made with high-performance ingredients and are designed to be long-wearing, comfortable, and easy to use. Wyn Beauty products are vegan, cruelty-free, and safe for sensitive skin. They are also free of parabens, mineral oil, talc, silicones, and PEGs.
View this post on Instagram A post shared by WYN (@wyn) One standout product is the ENGAGE No Words Needed Lip Serum, a lightweight, non-sticky formula that helps hydrate lips for up to 24 hours with a comfortable, high-shine finish.
The translucent shade works on all skin tones and contains nourishing ingredients like Wild Mango Butter, Jojoba Oil, and Karitè Butter. As a celebrated athlete and role model, Serena Williams has been a prominent figure in the sports world since turning professional at age 14 in 1995…
