Shein, Celsius, and Revolve Face Influencer Marketing Lawsuits
Shein, Celsius, and Revolve Face Influencer Marketing Lawsuits
A wave of class action lawsuits is putting the spotlight on influencer marketing practices at major brands, with consumers alleging that Shein, Celsius, and Revolve failed
Celsius Accused of Misleading Influencer Marketing
Shein Sued Over Undisclosed Influencer Endorsements
Revolve Allegedly Hid Influencer Relationships
Legal Representation
A wave of class action lawsuits is putting the spotlight on influencer marketing practices at major brands, with consumers alleging that Shein, Celsius, and Revolve failed to disclose paid relationships with social media influencers.
Lawsuit Overview Consumers have filed class action lawsuits against Celsius Holdings , Shein , Revolve Group , and several influencers, claiming the companies violated the FTC Act and state consumer protection laws by not making it clear that influencers were paid to promote their
products. These lawsuits, filed in California and Illinois federal courts, underscore the growing scrutiny of influencer advertising and the importance of transparency in brand promotions.
Celsius Accused of Misleading Influencer Marketing A class action lawsuit filed in January alleges that Celsius Holdings and influencers Devon Barbara, Erika Wheaton, and Emily Tanner failed to disclose their financial ties to the energy drink brand.
“Relying on the undisclosed and misleading advertising, Plaintiff and the Class Members purchased products and paid a premium, while the products proved to be of a much lower value than the price paid,” — Celsius class action reported .
Plaintiff Mariana Dubreu seeks to represent a nationwide class and California subclass of consumers who bought Celsius products in the U.S. from January 2021 onward…
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