Report: Shopping cart abandonment rate worldwide, by industry
Report: Shopping cart abandonment rate worldwide, by industry
Cart abandonment is a persistent challenge for e-commerce businesses, reflecting various hesitations and reconsiderations shoppers make before completing a transaction.In 2022, online shopping cart abandonment rates
Cart abandonment is a persistent challenge for e-commerce businesses, reflecting various hesitations and reconsiderations shoppers make before completing a transaction.
In 2022, online shopping cart abandonment rates varied significantly across different industries, showcasing the specific consumer behaviors and obstacles unique to each sector.
abandonment . While the fashion industry and pet care industry was the lowest at 77% and 63% respectively . Mobile users generally show higher cart abandonment rates than desktop shoppers. For instance, in the United States, mobile buyers showed over ten percentage points more abandonment than on desktop .
Here, we rank these industries by their cart abandonment rates: 1. Cruise and Ferry Travel Services Cart abandonment rate: 98% The cruise and ferry travel services industry recorded the highest cart abandonment rate.
This substantial rate underscores the substantial hesitation customers experience before committing to such high-cost and meticulously planned purchases. The necessity of aligning travel dates and coping with fluctuating travel plans contributes to this high abandonment figure. 2.
Home Furnishings Industry Cart abandonment rate: 90.50% Home furnishings witnessed an abandonment rate of 90.50 percent. The high value and physical size of furniture and home decor items lead to a prolonged decision-making…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss insights coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet.
Sign in to join the discussion.