92.3% of internet users access the web via mobile phones. This shift towards mobile is also reflected in the retail sector, where smartphones accounted for over three-quarters of retail site visits in the first quarter of 2024 and generated roughly two-thirds of online shopping orders in the U.S.

While trailing behind smartphones, laptop purchases account for 34% of all online purchases in the country despite only accounting for 23% of retail website traffic. This indicates that while consumers may browse more frequently on their smartphones, they often turn to laptops when it comes time to finalize their purchases.

The report also illuminates the broader context of online shopping in the U.S. As of 2023, the country had 274.70 million online buyers, representing more than 81% of the total population . Interestingly, smartphone and laptop preference varies across demographics and shopping behaviors.

For instance, nearly 80% of consumers worldwide visit a retailer's website from their smartphone while shopping in-store, and 74% use a retailer's app, according to a March 2023 study by Airship and Sapio Research . This trend is particularly pronounced among millennials, with 93%…