Urban Outfitters and Sol de Janeiro have officially partnered, bringing the Brazilian inspired body care and fragrance brand into Urban Outfitter's growing beauty assortment across select retail stores and online.
The partnership was announced on April 13, 2026 , and marks another significant step in Urban Outfitters ' push to become a go to lifestyle beauty destination for Gen Z . The launch arrives on the heels of Urban Outfitters ' best selling year for fragrance in 2025 , and introduces a collection spanning
40+ products across body care, fragrance, and haircare. What's in the Collection The full Sol de Janeiro range at UO covers everything from full products to travel sets, including two exclusive offerings arriving early summer: the Hair & Body Mist Discovery Duo and the Mini Body Cream Duo .
Shoppers can explore the collection in store within Urban Outfitters' immersive retail environment, where the brand sits alongside apparel, accessories, and home, a setting designed to mirror how Gen Z actually lives and shops.
Marybeth Cahill , Chief Merchandising Officer at Urban Outfitters , said that " Urban Outfitters and Sol de Janeiro share a deep connection to how our customers live and express themselves, where beauty, style, and self-expression are inherently linked.
This partnership continues our commitment to putting our customer at the center, offering new ways to explore one of the most beloved brands while connecting it to the broader lifestyle they love at UO ." The Data Behind the Decision The partnership isn't just a feel good fit. It's backed by real consumer insight…
