Stripes Beauty , the pro aging brand founded by actress and women’s health activist Naomi Watts , is entering Ulta Beauty , bringing clinically backed menopause solutions to more midlife women across the United States .
The brand’s bestsellers are now live on ulta.com and will roll out in select Wellness by Ulta Beauty boutiques , underscoring Ulta Beauty’s push to treat wellness as a distinct, fast growing category. Pro aging brand Positioned as a pro aging brand, Stripes Beauty focuses on the real, often
overlooked needs of women in midlife, particularly those navigating healthy aging and menopause. Its range spans nutritional supplements, skincare, haircare, and intimate wellness, all formulated to be clean, science backed, and targeted to symptoms that traditional beauty assortments tend to ignore.
Naomi Watts said, “We created Stripes Beauty to empower women during one of the most transformative stages of life, and to offer products that are indulgent, effective, and clinically backed”.
She praised Ulta Beauty for elevating wellness as its own vertical, calling it a much needed step for midlife women seeking credible support for healthy aging and menopause related concerns.
A pivotal retail milestone with Ulta Beauty This launch marks the latest and most visible retail partnership for Stripes Beauty , and a key growth moment for the brand…
