BeautyNews
Selena Gomez’s Rare Beauty Expands Reward Program
Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated…
Archive
Tag: Rare Beauty
FAQStrategy
Beauty founders can now apply for LIFT Beauty Accelerator
The LIFT Beauty Accelerator is an initiative spearheaded by Rare Beauty Brands in collaboration with JCPenney, and backed by essential sponsors like the Black Beauty Collective…
BeautyCase Studies
Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by…