statement flagships from houses like Hermès and Louis Vuitton , both of which have recently expanded their presence in the same district as a vote of confidence in China ’s premium retail market.

The new Tamburins space sits within the open air mall that has become a showcase for global luxury brands using architecture and experiential design to compete for attention.

For Tamburins , whose identity has always blurred the line between gallery and store, Sanlitun offers the ideal stage to scale that concept to a wider Chinese audience.

An “Artistic Sanctuary” of Scent, Objects, and Gifting Tamburins and local visitors describe the Beijing flagship as an artistic sanctuary where scents, objects, and the art of gifting harmonize into a single scene…