Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures.
SKIMS, the lifestyle brand co-founded by Kim and entrepreneur Jens Grede, has acquired SKKN BY KIM from Kardashian and beauty giant Coty , consolidating the reality-TV-turned-business mogul's beauty ventures—including her name, image, and likeness (NIL) rights—under the SKIMS umbrella.
global beauty and skincare market by 2026. It plans to launch products that redefine the industry much like it disrupted shapewear and apparel.
From Shapewear to Skincare Since its 2019 launch , SKIMS has grown from a shapewear disruptor into a cultural powerhouse, offering inclusive solutions across intimates, loungewear, swimwear, and activewear.
Its recent partnership with Nike for the NikeSKIMS activewear line underscored its ambition to dominate lifestyle categories. Now, by absorbing Kardashian's beauty ventures, SKIMS aims to replicate its apparel success in cosmetics, skincare, and fragrance. The acquisition unifies Kardashian's beauty legacy under one brand.
Her 2017 launch of KKW Beauty revolutionized contouring and makeup accessibility, while KKW Fragrance earned industry acclaim, including a 2020 FiFi Award for "Fragrance of the Year." SKKN BY KIM , launched in 2022, blended minimalist luxury with clinical skincare, cementing Kardashian's reputation as a beauty innovator…
