The Body Shop , a pioneering ethical beauty brand, is embarking on a transformative new chapter in Canada following its acquisition by Serruya Private Equity in late 2024 .
With steadfast Canadian ownership led by President Michael Roden , the company is rolling out innovative store models, community-driven retail, and fresh omnichannel strategies—all designed to reinvent relevance with Canadian consumers while remaining true to The Body Shop’s legendary values.
Following a rocky year in which The Body Shop Canada closed many stores and sought creditor protection, the business was purchased by Serruya Private Equity , led by Michael Serruya . The deal, finalized in December 2024 , included assuming liabilities of more than $11.5 million t.
Now fully Canadian-owned and headquartered in Markham, Ontario , The Body Shop Canada is empowered to operate as an independent, values-driven retailer. Charles Denton, CEO of The Body Shop International , commented , “We’re delighted to welcome The Serruya Group as our Head Franchisee for Canada .
Their extensive experience in leading omnichannel businesses makes them the ideal partner for this market. We look forward to collaborating to build a strong platform for growth”.
New Leadership, Community Focus, and Growth Plans Michael Roden, a proven retail veteran with experience leading Thrifty’s Inc.—has taken the helm as President, with a sharp focus on youth, inclusivity, and engagement…
