The Body Shop Canada , long celebrated for its pioneering commitment to ethical beauty, will mark a major milestone this November with the launch of its new flagship at Vancouver’s Pacific Centre .
This opening, led by President Michael Roden and Canadian owners Serruya Private Equity , signals more than a new retail address: it’s the centerpiece of a renewed Canadian strategy and the clearest sign yet that The Body Shop Canada intends to blend its activist roots with next-gen engagement and local market
leadership. A Fresh Start: New Ownership, New Direction Following a period of global financial upheaval and restructuring, including the closure of many locations , The Body Shop Canada has rebounded under Canadian ownership .
The new parent, Serruya Private Equity (based in Markham , Ontario ), took the reins after the UK-headquartered brand faced bankruptcy in its home market and a full US shutdown. With just 64 stores now nationwide, the company’s new management sees the Pacific Centre flagship as pivotal to rebuilding what was once a huge network.
President Michael Roden , known for his retail turnarounds at Thrifty’s Inc., assumed leadership in June 2025 , charting a course toward immersive, experiential retail—where shopping meets education, consultation, and community.
Reimagined Retail: The Experience-First Model The new Pacific Centre store incorporates an updated store concept with a focus on: Skin consultation labs staffed by trained beauty advisors Interactive product trial zones for skincare, wellness, and fragrance Community-driven features , such as workshops, local cause events, and sustainability activations A lighter, airier design featuring an expanded color…
