The Ordinary , an industry leader in transparency and ingredient-driven formulas, has unveiled its first-ever book, aptly titled Ingredients , marking a major milestone in its nearly decade-long journey to empower and educate beauty enthusiasts.
The coffee table book, now available following a high-profile UK launch, delivers what the brand calls credible education on the commodity ingredients that have gained fame in the skincare industry, helping consumers truly understand what goes into their skincare
routines. Going Beyond the Bottle: Science-Driven Storytelling Ingredients is not just another beauty brand vanity project. Written from the perspective of The Ordinary’s scientific team , the book promises to debunk formulations to help simplify skin care education for consumers.
It’s a detailed, visually stunning guide that: Deciphers product labels and claims with accessible, science-backed explanations Provides clear guidance on the best ingredients for common concerns , including acne, sensitivity, and ageing Tackles ingredient controversies and myth busting with the voice of research and experience, not just marketing.
Every chapter is packed with full-color photography and practical storytelling, inviting readers to both learn and explore.
Nicola Kilner: On The Book’s Mission At the UK press launch, Nicola Kilner , co-founder of Deciem , The Ordinary’s parent company, described the significance: “We have officially launched our book, which I am so proud of,” said Kilner…
