Tommy Hilfiger has been named the official global partner of Liverpool FC , marking the American label’s first-ever club football partnership and signaling how deeply fashion is now woven into the modern matchday experience.
The multi-year deal will see Tommy Hilfiger dress the club’s men’s and women’s squads, as well as key backroom staff, in curated head-to-toe looks across select match days, campaigns, and international appearances. A First-Of-Its-Kind Partnership Under the agreement, Liverpool FC will
showcase seasonal Tommy Hilfiger collections , including apparel, denim, accessories and footwear, as part of a “modern expression of club dressing” built around both on- and off-pitch moments.
The collaboration brings together Tommy Hilfiger’s New York prep heritage with the energy of Anfield , positioning players as style ambassadors as much as athletes. The partnership spans the 2025/2026 season and beyond, with the Amsterdam -based PVH Corp.
brand using select match-day entrances and global campaigns as stages to tell joint fashion-football stories.
Financial terms have not been disclosed, but reports describe the agreement as a long-term, multi-year commitment. What Tommy Hilfiger And Liverpool FC Say Designer Tommy Hilfiger said , “For my entire career I’ve been inspired by sports icons, stories and uniforms…
