The United States lingerie market is undergoing a significant transformation, moving beyond traditional aesthetics to prioritize comfort, inclusivity, and digital engagement.
This RB report provides a data-driven ranking of the top 10 lingerie brands in the US as of January 2026 , based on a comprehensive methodology that weighs financial performance, social media influence, media impact, and innovation.
identified in the US market . The brands were assessed across four critical metrics, reflecting both established market dominance and emerging digital influence. Metric Description Weighting Market Share/Revenue Financial performance, including estimated annual revenue, market share, and brand valuation.
35% Social Media Popularity Brand reach and engagement, primarily measured by Instagram follower count and overall social presence. 25% Media Impact Value (MIV®) The monetary value of media mentions and buzz generated across all channels, as measured by Launchmetrics.
20% Innovation & Growth Recent growth momentum, cultural impact (e.g., inclusivity, sustainability), and product innovation.
20% Top 10 US Lingerie Brands Ranking The following table presents the final ranking of the top 10 lingerie brands in the US , based on the comprehensive analysis: Rank Brand Final Score Key Metric Highlights 1 Victoria's Secret 9.00 Highest Market Share and MIV; 78.1M Instagram Followers 2 Skims 8.95 $5B Valuation; Expected $1B+ Revenue; High Innovation Score 3 Aerie 7.85 Strong Gen Z loyalty; +11% Comparable Sales (Q3 2025) 4 Calvin Klein 7.65 Strong brand recognition; 26.1M Instagram…
