Top 10 Most Mentioned Haircare Brands by Influencers in 2025
Top 10 Most Mentioned Haircare Brands by Influencers in 2025
This RB report identifies and ranks the Top 10 Most Mentioned Haircare Brands by Influencers in 2025 , based on a custom, dual platform ranking methodology.The
Top 10 Ranking: Most Influential Haircare Brands in 2025
1. The Dual Platform Leaders: Olaplex and Gisou
3. Cécred
4. Redken
5. K18
6. Amika
7. Bleach London
8. Ouai
9. Isima
10. Kérastase
The Rise of Treatment-Focused Brands
Celebrity and Aesthetic Influence
Legacy Brand Resilience
Conclusion
This RB report identifies and ranks the Top 10 Most Mentioned Haircare Brands by Influencers in 2025 , based on a custom, dual platform ranking methodology.
The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram , providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels.
identities. Olaplex and Gisou share the top rank, demonstrating the power of combining viral product efficacy with founder led, aspirational content.
The results highlight that success in the haircare sector is driven by a blend of massive, product focused reach on TikTok and strategic, high quality engagement on Instagram , often centered around professional authority and celebrity influence.
Methodology: Custom Ranking Criteria To provide a comprehensive and nuanced ranking, a custom scoring system was developed, weighting the two most critical social media performance indicators (KPIs) for the haircare sector in 2025 .
KPI Weight (Max Points) Data Source & Rationale TikTok Earned Media Value (EMV) Score 70 points Based on the brand's relative EMV on TikTok…
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