Tree Hut is taking its joy first self care message from the TikTok feed to the Super Bowl , debuting its first ever Big Game commercial built entirely around creators from its own community.
The campaign, powered by the Uncontain Yourself platform, doubles down on expressive, colorful self care and rejects minimal, one size fits all beauty. Super Bowl LX Debut For America’s No. 1 Body Scrub Brand The 30 second Uncontain Yourself spot will air on February 8 during Super Bowl LX , streaming nationally on Peacock
and running on regional broadcast in Dallas Fort Worth , New York City, Los Angeles , Chicago and Miami . For the Coppell , Texas based body care brand, it marks a major milestone following a recent rebrand and brings its digital native personality onto one of the most watched moments in pop culture.
Already known as America’s No. 1 body scrub brand, Tree Hut is using the Super Bowl to introduce its fun first self care POV at scale and invite consumers to rethink what beauty can look like.
The spot positions the shower as a sensorial escape rather than a strict, minimalist routine, translating the energy of the #EverythingShower trend to broadcast TV.
Creator Led Ad Rewrites The Self Care Script Long fueled by creator content, Tree Hut approached its Super Bowl debut as an amplification of its community, not a pivot to traditional celebrity driven advertising…
