Ulta Beauty has unveiled K-Beauty World , an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty .
Powered by leading retail partner Landing International and expertly curated by entrepreneur Sarah Chung Park , the movement kicks off with eight of Korea’s most buzzworthy brands available both in Ulta stores and online.
shoppable, immersive experience designed for U.S. consumers to discover the very best in Korean beauty. Shoppers can explore over 200 expertly curated products across both skincare and color cosmetics, spanning heritage-rich formulas, trending treatments, innovative ingredients, sensorial textures, and results-driven solutions.
"We are excited to partner with K-Beauty World to meet the rapidly growing U.S. demand for accessibility in Korean beauty innovation," said Kaitlin Rinehart , Vice President of Merchandising, Ulta Beauty.
"This exclusive partnership brings time-honored, high-performing products, that have been long trusted by Korean consumers, to a broader audience, making it easier than ever for beauty lovers across the country to experience the power of K-Beauty.
While we have offered many K-Beauty brands within our skincare assortment for some time now, we are thrilled to enter this next phase of growth and expansion with even more brands to discover across categories and price points…
