Ulta Beauty Pop-Up Debuts at The Allure Store In New York
Allure Store X Ulta
Ulta Beauty Pop-Up Debuts at The Allure Store In New York
For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers'
For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers' strategic initiatives.
"One year after the Allure Store debut, we're thrilled to announce our first retail partnership with such a beloved leader, Ulta Beauty," says Sonny Gindi, Co-Founder of STOUR - a retail media company, who with partner Eden Melloul, developed the Allure Store concept. "We are proud to pave the path in merging beauty
media and retail to disrupt traditional brick and mortar experiences.
Our shared passion for meeting beauty lovers where they are and reimagining retail reinforces why this collaboration is a perfect fit." The pop-up will run from July through September in an industry-first collaboration of retail and media beauty leaders, further bridging the gap between traditional retail and editorial curation.
Ulta Beauty's dedicated footprint within the Allure Store will showcase a unique assortment of coveted brands, refreshed monthly and complimented by experiential programming and engaging events.
"We're always innovating to delight new and existing guests and fuel beauty discovery across our unparalleled assortment and The Allure Store delivers an exciting opportunity to do just that," said Maria Salcedo, senior vice president, merchandising at Ulta Beauty…
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