In a major industry move, Vestiaire Collective has launched its first dedicated menswear resale category and published its inaugural men’s resale report, titled The Future of Resale: Menswear Edition , marking a pivotal moment for sustainable luxury fashion.
The new report offers a comprehensive look at how men are transforming the circular economy—from investment-minded shopping to a shift in demand for exclusivity, flexibility, and eco-conscious choices. Men’s Resale: From Niche to Mainstream Vestiaire’s men’s
assortment has grown 88% in three years , making it one of the platform’s fastest-expanding areas. The momentum is being driven by a demographic shift: 59% of Vestiaire Collective’s male customers are Millennials or Gen Z, compared to 50% of women , revealing younger buyers as key players in reshaping luxury resale.
As CEO Maximilian Bittner notes, “Menswear has become one of our fastest-growing segments, reflecting a fundamental shift: men are now intentional luxury resale participants who value exclusivity, accessibility to luxury at better price points, and investment potential.
This launch reinforces our multi-category strategy and positions us to capture this significant market opportunity.” Three Reasons Men Are Embracing Resale The category’s rapid growth reflects three core motivations: Value/Price: 74% of men cite good deals and affordability as their primary reasons for shopping secondhand.
Exclusivity/Rarity: The thrill of finding unique, limited edition, or cult pieces is central, with high-profile examples like Balenciaga AW2021 Armor gloves and the Audemars Piguet Royal Oak Double Balance yellow gold featured as sought-after gems. A New Kind of Male Consumer…
