Vestiaire Collective , the Paris-based pioneer of luxury resale, unveiled a major partnership to power Ganni’s new branded resale service, while also ushering in a new era of leadership with the appointment of Bernard Osta as CEO.
These developments underline Vestiaire’s strategy to advance circularity in fashion, integrate with leading designer brands, and accelerate product innovation and growth in the resale sector. Ganni x Vestiaire Collective: A Win-Win for Circular Fashion The new GANNI x Vestiaire
Collective resale service allows customers to submit their pre-loved Ganni pieces directly through the Vestiaire Collective platform. After expert review and authentication, sellers instantly receive a Ganni gift card, topped up by the brand, eliminating the waiting time for items to sell.
“This partnership reflects a shared belief: impactful change happens when we work together,” Vestiaire said of the new arrangement.
“By combining Ganni’s progressive vision with Vestiaire Collective’s preloved fashion expertise, we’re creating a seamless way for the Ganni community to participate in the circular economy.” The collaboration is the 13th addition to Vestiaire's Resale-as-a-Service programme , begun in 2021 to meet luxury brands’ growing needs for customer-centric, circular commerce solutions.
The programme already counts Chloé, Burberry, Isabel Marant, MyTheresa, and LuisaViaRoma among its clients, offering store credit for resold items and fostering brand loyalty while bringing high-quality supply to Vestiaire Collective’s curated selection…
